The Irish Daily Mail Ireland Newspaper is a newspaper published in Ireland and Northern Ireland by Associated Newspapers. The paper was launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently.The aim of this strategy was to attract readers away from the Irish Independent.
Despite initially promising sales, some commentators had claimed that the newspaper’s circulation has fallen by 2006, a charge denied by the newspaper’s editor-in-chief. In the first half of 2008 weekly sales of 53,000 were claimed, with 131,000 readers. “The Irish Mail on Sunday” claimed average weekend sales in the same period of 123,000. By early 2010 daily sales of the Irish Daily Mail had dropped to about 49,000, in line with an overall drop in sales. On Saturday May 1, 2010, following the death of Gerry Ryan and aided by a promotional CD, the paper sold 75,000 copies – the highest circulation figure since July 2008.