Metro International Newspaper Canada is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International’s advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995.[1] It is a freesheet, meaning that distribution is free, with revenues thus generated entirely through advertising. This newspaper is primarily intended for commuters who move daily in and out of big cities’ business areas, mainly during rush hours.
The company was founded by Per Andersson and started as a subsidiary of the Modern Times Group along with Viasat Broadcasting. It is now controlled through investment company Kinnevik. The first edition of the newspaper was published as Metro Stockholm and distributed in the Stockholm Metro. As of 2012, all European editions (except for the Hungarian one) have been sold, reportedly so that Metro International can focus on Latin-America, considered the last growth market for free newspapers.