24sata Croatian Newspaper is a Croatian compact published in Zagreb with a circulation of about 150,000 copies.
24sata is the youngest daily newspaper in Croatia. It was launched by Styria Medien AG, an Austrian media group, in March 2005. Its first editor-in-chief, Matija Babić, announced that the new newspaper would target “young, urban and modern” audiences. It is currently sold at a price of 4 kn.
However, the first issue of 24sata seemed to be nothing more than the first Croatian daily tabloid newspaper. Many critics were appalled by the poor quality of the writing and the fact that most articles were sensationalist in nature. Many believed that the paper wouldn’t survive, but within 6 months it managed to firmly establish its position as the third daily newspaper in Croatia in terms of circulation. This success was due partly to the attractive price.