Epaper Ei Samay

Ei Samay is a Bengali language newspaper published by BCCL (Bennett, Coleman and Company Ltd), better known as The Times Group. This newspaper was launched in the market on 15 October 2012. The Bengali print news media has been dominated by ABP Group. This Ei Samay newspaper is considered as a challenge thrown by BCCL to ABP group. Sensing the tough challenge ABP Group had started a huge media advertise campaign just in a month after launch of Ei Samay. The introductory price of this newspaper was 1 (US$0.02) per copy. According to company officials, this newspaper targets SEC A and A+, 20-35 year old Bengalis.