Dataquest
The magazine started as an industry publication in 1982 to address the information needs of the then nascent IT industry in India. In the 1990s, it strengthened that positioning while broadening its coverage to include technology policies, markets and resellers. Between 2008 to 2011, the magazine transformed itself to a complete publication on IT targeting the enterprise IT users such as CIOs and IT managers. That is also the period when the magazine saw significant research-based content.